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Our communication action aims to organize promotion and information activities strategically. It wants put them in a homogeneous field in order to comply with the organic, integration and synergy, transparency and visibility criteria. Also, it wants to comply with the equal opportunity and cross-sustainable development principles. The communication strategy identifies this following priorities:
- reaching the widest audience attention as possible, using the opportunities offered by new information technologies (ICT)
- varying the message depending on its recipients, adapting the language to different needs and using both traditional tools and innovative ones
- providing communication forms able to give prompt and continuous information to potential beneficiaries and involved companies too.
Hence the designed and built tools using for our attendance:
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the brochure
it’s a editorial holder, in catalog form, which highlights the Italian reality and mission characteristics and explains participating companies at ESE 2012
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the flayer
it’s a communication tool by which it’s possible to show, inside the exhibition, the participating Italian companies location in the fair, pavilion and stand too
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the pamphlet
It’s a local marketing report with the aim of describing our sea biodiversity, Italian fishing fleet, aquaculture and fishing tourism
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the invitations
There are two types of invitation used to communicate inside the fair. One is used for the normal activities of the stand and the other one is for special events
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the folder
it’s used to contain helpful information and news about the discussed issues. It will be delivered to the journalists and participants too
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the book " The Italian fishes "
It is a pocket-sized book without a scientific claim. It contains a list of the best-known fish species, with their photographs, their Italian, English, French, German, Spanish name, their scientific name and cooking advices
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The Italian / English Cookbook
It’s designed and implemented on the portal and the mobile application. This Italian / English cookbook is thought with the aim to promote the organoleptic and typical characteristics of our culinary dishes
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- Promotional products
shoppers, lanyland, T-shirt, pens, hats
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Happenings
Communication activity is thought as project in the project. This is due to the consistency of the planned activities used for their implementation and to the communicational content effectiveness too.
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Fish in Italy - ESE 2012 
